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Rabbit is the sustainable super-food you've been missing out on.

Rabbit is an exceptionally healthy, environmentally sustainable, and delicious source of nutrition humans have enjoyed for over 400,000 years. 

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Exceptional nutrient density

Rabbits are the ultimate source of lean animal protein, boasting a higher protein density than almost anything you'll find in the grocery store, including turkey, chicken, beef, lamb or pork.  Rabbit is also known for being extraordinarily low in fat, and is often considered a 'game animal, although many food rabbits are farm-raised.

Rabbit contains 1.8x more iron than beef, and is a great source of selenium and Vitamin B-12.  

If you want a very lean, heart-healthy source of protein, rabbit is superior to most other sources.  However, rabbit is so lean that you will need to supplement with other sources of fat (unlike meats like beef).  Rabbit liver does have some fat content, is exceptionally nutritious, and has a very mild taste relative to beef and other livers.  Many people love the taste and texture, which is comparable to tender steak.

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Environmentally friendly

Unlike large ungulates that tend to transform landscapes and serve as disease vectors for wildlife and each other, farmed rabbits require a minimal footprint and are far less disruptive to the local environment.  Fields aren't cleared and trampled, noxious weeds aren't spread, and greenhouse gases are not emitted in the way they are with ungulates.

We're fans of beef, sheep, goats, and wild animals, too--but raising them right objectively requires a much larger footprint, and there is no way of getting around the greater environmental impact that requires.

If you want to maximize sustainability and healthy animal protein, rabbits are the way to go.  Hundreds of pounds of rabbits can be humanely raised in the same 30 square feet of space every year, compared to acres for a comparable number of sheep or cattle.

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Delicious ingredient for any meal

Rabbits have been a part of the hominid diet for eons, with butchered and charred rabbit remains from 400,000 years ago recovered from ancient Neanderthal caves in southern France.

While it's become cliche, the truth is that rabbit really does taste almost exactly like chicken (and arguably a bit better), and can be prepared pretty much any way you'd cook a chicken, from smoked, grilled and roasted to the main ingredient in stews, casseroles, soups and enchiladas.  

Rabbit meat and organs are also preferred by pets, including dogs and cats, and their ears and feet make delicious, healthy, natural chews known for improving digestive health.

If you're someone who hates organ meat but recognizes the nutrient value, rabbit livers are a tasty, very mild way to capture the benefits of organ meat without the gagging.

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